Good question. Now for a trade secret.
We are actually supplying our cores to some of the larger
PRESTIGIOUS tile companies who GIVE THEM AWAY AS FREE GIFTS.
Wait did you read that right....
FREE.... On here we supply them for £49.99 and yet some
tile shops GIVE THEM AWAY FREE.
Yes exactly. What they calculate is that on a sale of say 37 square meters of tiles at even a cheap end range of £55psm then the bill to the
client is £2035.00 for a small bathroom.
Usually any client spending that kind of money is looking for a freebie. So the
tile shop will give them a set of our cores.
To make them look even nicer they are also prepared to pay us a little more for them to be lazer cut.
We now supply our diamond cores in a basic metal finish and a luxury lazer cut black painted finish.
But it adds £10 to the cost of a set. If anyone wants a BFKMX with lazer cut drills then it rises from £49.99 to £59.99 a set.
Would anyone here want
a) Sexy lovely drills at £59.99 a set.
b) Basic looking drills which do the same as above but dont look as good for £49.99
Yes I thought as much!
Seriously the cost of production adds £10 a set but some of the top end retail outlets are willing to pay for it. Most of the installers on here would rather have them working rather than looking pretty.
And another prime reasons our kits are also given free is an insurance for the
tile shop. Example I said above the basic prices are £55psm but the shops we supply in bulk sell tiles for £120psm. So that same 37 square meter job would cost the customer £4440 in tiles. In the past the amount of broken tiles that installers were bringing back to the shops were putting a strain on relations. So the shops now give our sets away and they tell me that the return rate for tiles broken during installation using 365Drills PORSADRILL is
ZERO.
I dont know if it devalues our brand by having them given away as a £59.99 free gift for the sale of £2000 to £4000 worth of tiles but that is how they want to sell their tiles.
And we have 8 accounts that are doing things this way. One of the directors I was talking too said in the past they used to give away a free tub of grout and you could see the poor woman lugging a tub of grout out of the shop after spending £4K. They love to give the client the free gift which is light to carry and has value.
Some drills from 365Drills are painted black and lazered. But would you pay an extra £10 for that?
So there we have it !