local rag? £'s

[CLAYS TILES]

hi all,
I've just looked into placing an advert in local paper, 13 weeks in the paper = £440.00 it works out £33 per week.
does this sound reasonable? the advert is match box size (just a little smaller than bus' card)
thanks in advance!

 

[White Room]

I do one in the local rag sometime's I pay about £73 for 4 week's and get one week free, So for five week's it work's out at £15 a week for a small box

 

[davy_G]

I suppose it depends on the papers distribution numbers and more importantly the amount of calls it generates. 13 weeks seems a long time to me though, as whitebeam i place an add for a month if i get down below 2 weeks work infront of me to generate new clients.

 

[Fekin]

I could only compare paper adverts to the Yellow pages really.

My advert in the Yellow books going to be £310 for 52 weeks, versus £1760 for 52 weeks in the local paper going by CLAYS figures, and of all the people I have asked, and it's been a lot, 99% of the people I have asked "where would you look for a tradesman, yellow pages or local paper", roughly 99% said yellow pages.

Thats why I have gone for the book and not local paper.

 

[john0612]

our local rag has a planning aplications and planning approved section, i've looked for where's nearest to have lodged and who's been approved and dropped off a business card or flyer.

if there building an extension then guaranteed they'll have another bathroom , bigger kitchen etc.... i'm still at the painting and it worked for me.

i've got a few jobs that way, with them saying " i'll be needing a painter soon" i'm like "oh thats good timing then" lol

method in the madness lol:hurray:

 

[White Room]

I've had some superb work from the local rag, Mind you I had some right crap as well. You pay's yer money, you take's yer choice, somethink like that?

 

[CLAYS TILES]

thanks to you all for the advice!
i thought it seemed a little high on price!
but............. if it gets jobs in as it covers the whole of shropshire & borders so it covers a BIG area!
it goes 3 times a week in nightly paper then once a week in free paper every week for 13 weeks!
i've missed the deadline on yellow pages, i have advert on yell.com!
i've had 2 calls off yell.com in past 6 months!
:huh2: still confused wot to do now!!:mad2:

 

[Raja]

used to advertise in local rags as a side line but never had much response considering sheffield the 4th largest city in uk so knocked it on the head am currently a paid advertiser in 2 areas of yorkshire with the yellow pages £1500 and on yell.com £176 have really cut alot of my advertising down this year the local rags and phone book being the 2 mains ones to go

 

[enduro]

You would be better writing to all the plumbers in your surrounding area, that's what i did when i first started, i have 6 plumbers i tile for worked well for me. Got 4 bathrooms for next month from one plumber yesterday and i know they will be good jobs as they don't do rubbish work, also it gets them work when they are doing a bathroom they recommend me and the customers dont bother getting other quotes as they trust the plumbers.

 

[DHTiling]

I agree with endo...its is good practise to get on good terms with a plumber or 2.....you might just need him or him you...lol lol....