Apologies for picking up this thread late, I only dip in and out of the forums now and again and don't often post.
I'm not going to get drawn into a debate on whether ours or any other adhesive brand is good or bad but thought I should make a few points.
1. In order to CE mark an adhesive it must be independently tested by a Notified Testing Lab and the production plant must have a Factory Production Control (FPC) system - typically ISO9001 which again is independently accredited. We can't just make it up!
2. If you don't like ours or anyone else's adhesive don't buy it. All adhesive companies stay in business because they have plenty of customers who are happy using their product. Every tiler has their own preference or idea of the perfect adhesive and we can't keep everyone happy.
3. We have no control of the price our customers sell to the end user and some regions are much more competitive than others. But it always amazes me how nobody thinks an expensive tile out of a boutique shop is so much better than a cheaper tile from their local distributor based on the same logic.
4. Finally, if you have a constructive criticism, tell us. We'll take it on board and if possible try to improve the product on the back of it. Believe it or not, our lives are much easier if tilers are happy!
If you happen to be in Belfast, give me a call, I'll happily show you the plant, labs, testing etc.
Tim