Funnily enough a lot of what we offer isn't "new". Many of these are products from other industries with small modifications.
Todays tiler is a little more discerning, looking for an edge and looking to offer customers a little bit more that makes them stand out. Our products enable some of that.
What was historically the preserve of stone masons is now being adopted as part of tiling and it's nice to see.
I bought a 25 mm hole bit for 15 pound can't remember the make and it was a load of rubbish only cut about 4 holes and that was it so I bought two from ATS diamond tools and have to say they are ace I've cut loads of holes and it's still going and they cut really quick with no stress on the drill and best of all only cost a couple of quid I'm definitely a customer staying put with them now