If you can strip all the microsoft code out of it, it will be better, office bloats your code.
use rel="nofollow" in the links not directly linked to your trade, you get better ranking on those that are similar trade to you.
Create a sitemap.xml file and put this in your root folder
Create a robot.txt file referencing your sitemap
Ensure different titles and description are on every page
Use <h1> <h2> etc for your main taglines
Get links from other quality sites, i.e. your adhesive company etc
Do not get involved in link farms etc they will hurt your rank
Do not auto submit using software
Have your website in your sig on forums (if the forum admins allow it)
Maybe look at a broader area Alnwick is a small place (my mom was born there :yikes
Add more content if you can i.e. a portfolio, information about the products etc, increases your page density.
It is worth getting someone to create the website for you to ensure it is fully SE compatible.
edit
search google for sitemap and robot