think it through carefully, selling high end tiles is quite a difficult market, because the customer base is so small. We mainly deal with the higher end of the market, but the tiles at around £30 - £40 a metre are still our bread and butter. We couldnt survive just selling the £100 - £400 a metre tiles. We tend to keep away from the cheap crap, we leave that to the sheds and the nationals and deal with the more classy end of the market. It can be a good idea to avoid the budget stuff and stick with the real quality but personally i'd be a bit wary of dealing exclusivly with the very expensive. The expenses in running a shop are huge, so you need a lot of orders to break even. Also to start a 'designer' showroom you will need to spend a lot on it to make it look like a designer showroom. I'm not trying to put you off, but just make sure you've really researched your customer base and that there really is a market for it. Also, if you want to stock, make sure you've got the capital to bring it in, because no manufacturers will give you credit agreements if your just starting up. Hope that helps. Dave