I do the same as dave but instead of a 'staff' I use a cheap tape measure.
Put a
tile on the floor and put your tape measure accross it and mark with a (non perm!) felt tip remembering to include the grout joint. Do this again and again till youve got about 15 or so tiles marked on the tape measure then you can check where cuts are gonna fall etc.
Where you start depends on the type and shape of the kitchen,
Galley kitchens you can treat as a wall and centre between the units each side and check with your marked tape weather you want a
tile or a joint on the centre line.
I always try to run the tiles parrallel to the largest run of units coz like dave said, if its out it will show along the plinth.
Always double check your cuts to be sure your not gonna get to one end and find you need to cut a 2" slither down one side (coz if that runs down to 1" youll be swearin!) coz once youve laid the bulk of the floor you dont wanna be lifting them all to try and lose an inch.
Take lots of time setting out floors, apart from that, just treat em like horizontal walls! ha ha.
Good luck