Just found this case study in some of the documents I have on Social Media marketing and thought you might find it worth a read...
They don’t use social media in my industry
Many small business owners still think they can take
a pass on the power of online social media tools,
particularly if they reside in seemingly low-tech
industries like plumbing, fishing, or lawyering. I want
to share a quick interview I had with Jason Brown,
23-year-old cofounder of Brown Lures. That’s right,
they sell fishing lures to guys and gals that probably
don’t call hanging out at Web 2.0 conferences a good
time. (I’m just guessing on that though.)
Brown credits his blog with changing the way people find him. He created a podcast that gives
him great “fishing stories” and loyalty from guides up and down the Gulf Coast. He uses RSS
and content tagging to automatically produce fresh blog content, and e-mail marketing to
blow his competition away at trade shows.
Using social media in industries that are still slow to adopt it is the killer competitive advantage.
In Brown’s words:
“We have been running waiting lists for products for about a year now, and no one has any clue
how we are doing it without spending big advertising money. I love this stuff…”
Alas, I can still hear the cries from the cynics—We don’t need no stinkin’ social media, we just
need more sales.