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Deleted member 1779
REVISED UPDATE:
THANK YOU FOR ALL THE COMMENTS BELOW: WE HAVE FINISHED THE AD AND ARE PREPARED TO RUN IT AND READY TO TEST THE MARKET.
I appreciate all of the comments and have decided to take a huge business risk (financial risk) by running the ad.
Like any gamble it can pay off both ways. The ad agencies now have this completed copy and as soon as a slot opens up we run...
===================================
**Original Post**
Can you help? 365Drills has just finished artwork for an ad campaign which will be published in the national newspapers within the next few months.
This is the first time I have ever done an "off the page" ad and we are jumping straight into the deep end with a full page, full colour, full country coverage in The Sun newspaper.
This is the finished advert awaiting a slot
The reasons we chose The Sun is nothing to do with the marketplace but to do with numbers. 3.2 million readers. And we have gone full page, full colour so that whatever feedback we get we cant blame it on the ads being too small or being missed.
Obviously as you can imagine we are about to sink a substantial amount of money into this one day ad campaign so looking for maximum impact.
If you choose to help you will be helping a small British company with six people to survive the recession, keeping jobs here and promoting a product that gives value for money.
I want your help and without guiding you can I ask if you do decide to post anything below that it gives me feedback so that I can make changes and alter the ad. Comments like "looks ok" or "go with it" are fine but what I really need is something thought provoking.
Perhaps you know nothing about tiling, have just dropped into this forum for the first time. Or a long term tiler with years of experience and have spotted a huge mistake in the ad. Or you may even just be browsing this forum for ideas on your own bathroom and dont feel like you can comment.
I welcome comments from strangers, lurkers, regulars in fact anyone who dropped in to read this post. Your point of view is valid.
So what comments am I looking for?
1) Your ad says ...... and in my view alienates this section of society.
2) If I were a tiler working on a job and I opened the paper what puts me off buying is....
3) As a builder if I read this part of your ad I would think...
4) I would never buy this because....
5) What would make me buy this is if I read....
6) You didn't explain.... properly. I was confused about
7) You need to make the price savings bigger / smaller / change colour (why?)
8) You have the ad just right. Dont change a thing, launch it and see what happens...
9) Small comment but if you just change / alter .... then such and such would buy
10) I didnt believe your claims. You should have put... Deleted... Added...
Anything along that sort of line is going to really be helpful. As I said above the cost of these ad's are not exactly at credit crunching prices (newspapers seem to know about a recession but haven't priced to suit it !)
One final comment is that we know about typos in the ad. For example on the price is states £49.99 and in the coupon its £49.95 so I am not looking for any proof reading of the detail. I am looking for comments about everything else. And also please note that we WILL do other papers if this one works out well with the sun.
Daily Mirror
Daily Mail
Daily Express
Richard.
THE SUN ADVERT
THANK YOU FOR ALL THE COMMENTS BELOW: WE HAVE FINISHED THE AD AND ARE PREPARED TO RUN IT AND READY TO TEST THE MARKET.
I appreciate all of the comments and have decided to take a huge business risk (financial risk) by running the ad.
Like any gamble it can pay off both ways. The ad agencies now have this completed copy and as soon as a slot opens up we run...
===================================
**Original Post**
Can you help? 365Drills has just finished artwork for an ad campaign which will be published in the national newspapers within the next few months.
This is the first time I have ever done an "off the page" ad and we are jumping straight into the deep end with a full page, full colour, full country coverage in The Sun newspaper.
This is the finished advert awaiting a slot
The reasons we chose The Sun is nothing to do with the marketplace but to do with numbers. 3.2 million readers. And we have gone full page, full colour so that whatever feedback we get we cant blame it on the ads being too small or being missed.
Obviously as you can imagine we are about to sink a substantial amount of money into this one day ad campaign so looking for maximum impact.
If you choose to help you will be helping a small British company with six people to survive the recession, keeping jobs here and promoting a product that gives value for money.
I want your help and without guiding you can I ask if you do decide to post anything below that it gives me feedback so that I can make changes and alter the ad. Comments like "looks ok" or "go with it" are fine but what I really need is something thought provoking.
Perhaps you know nothing about tiling, have just dropped into this forum for the first time. Or a long term tiler with years of experience and have spotted a huge mistake in the ad. Or you may even just be browsing this forum for ideas on your own bathroom and dont feel like you can comment.
I welcome comments from strangers, lurkers, regulars in fact anyone who dropped in to read this post. Your point of view is valid.
So what comments am I looking for?
1) Your ad says ...... and in my view alienates this section of society.
2) If I were a tiler working on a job and I opened the paper what puts me off buying is....
3) As a builder if I read this part of your ad I would think...
4) I would never buy this because....
5) What would make me buy this is if I read....
6) You didn't explain.... properly. I was confused about
7) You need to make the price savings bigger / smaller / change colour (why?)
8) You have the ad just right. Dont change a thing, launch it and see what happens...
9) Small comment but if you just change / alter .... then such and such would buy
10) I didnt believe your claims. You should have put... Deleted... Added...
Anything along that sort of line is going to really be helpful. As I said above the cost of these ad's are not exactly at credit crunching prices (newspapers seem to know about a recession but haven't priced to suit it !)
One final comment is that we know about typos in the ad. For example on the price is states £49.99 and in the coupon its £49.95 so I am not looking for any proof reading of the detail. I am looking for comments about everything else. And also please note that we WILL do other papers if this one works out well with the sun.
Daily Mirror
Daily Mail
Daily Express
Richard.
THE SUN ADVERT
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