C
cornish_crofter
Re: 365drills needs YOUR help. Feedback required from you re advert National newspap
Richard
You wanted the replies to be thought proviking......
Why the Sun?
Yes it has a huge circulation, but the vast majority of those people wouldn't be interested, I think because the product is too specialised, a bit like advertising fast setting tile adhesive in the Sun. Besides anyone can now walk into B&Q or Focus and buy these types of drills now.
Unless you're getting the advertising space very cheap then I personally think your money could be better spent elsewhere.
There are a huge range of builder's rags that are better placed for this. Alternitively there are still a number of homebuilding magazines. Screwfix does well in the taboids because their stock is broad enough to appeal to most (men like power tools etc). Bizarrly enough if you bundled your bits with a cheap sexy looking cordless drill you may do better!
Sun readers range from truck drivers to canteen staff to site workers to anyone who is waiting for a takeaway. Although there will be many DIYers within the Sun readership, you are focusing on one of many DIY areas in the house. Also, if you were advertising a clever little paint gadget then I would say the appeal is mainstream enough to justify the Sun. Also, most people still think you can drill through any tile with a masonery bit, they don't yet know that you can't, so they will be thinking that they can put a mirror up with a masonery bid at £1 or so, why spend £50? Most bathrooms are still tiled in ceramics and the first thing the average DIY monkey will do is try a masonery bit, and will probably succeed.
Also, the vast majority of people who do need such a drill and know that they do, will not need the £50 set containing the larger drills. They will only need the 6mm and 8mm bits, these are what you should really be pushing, explaining that larger sizes are also available. Then you can go in at £29.99 or so.
If you're going to go with the Sun, then you need Nicki or someone else who can add similar glamour to the product to feature, not some fat bloke on the bottom left hand corner holding a phone to his ear. Most blokes stop flicking though the paper when they see a good looking young lady, that's why Yes Car Credit etc were so popular in there. They had pretty ladies in whos' mouths butter wouldn't melt, and presentible families getting into their new family hatchbacks, not some fat bloke on the DSS getting into a 2 year old Vectra, although the fat bloke on the DSS was probably fairly representative of a large part of their market.
Anyway those are just my thoughts Richard. It's a good product but you will no doubt know that competition is creeping in now. Both Focus and B&Q stock similar products, though not as cheap as yours. I feel that although you were first in the market place this product is fast becoming commonplace, so the cutting edge technology you are claiming probably isn't that cutting edge anymore.
Sorry to be so 'thought provoking'.
...awaits the hate mail 😳
Richard
You wanted the replies to be thought proviking......
Why the Sun?
Yes it has a huge circulation, but the vast majority of those people wouldn't be interested, I think because the product is too specialised, a bit like advertising fast setting tile adhesive in the Sun. Besides anyone can now walk into B&Q or Focus and buy these types of drills now.
Unless you're getting the advertising space very cheap then I personally think your money could be better spent elsewhere.
There are a huge range of builder's rags that are better placed for this. Alternitively there are still a number of homebuilding magazines. Screwfix does well in the taboids because their stock is broad enough to appeal to most (men like power tools etc). Bizarrly enough if you bundled your bits with a cheap sexy looking cordless drill you may do better!
Sun readers range from truck drivers to canteen staff to site workers to anyone who is waiting for a takeaway. Although there will be many DIYers within the Sun readership, you are focusing on one of many DIY areas in the house. Also, if you were advertising a clever little paint gadget then I would say the appeal is mainstream enough to justify the Sun. Also, most people still think you can drill through any tile with a masonery bit, they don't yet know that you can't, so they will be thinking that they can put a mirror up with a masonery bid at £1 or so, why spend £50? Most bathrooms are still tiled in ceramics and the first thing the average DIY monkey will do is try a masonery bit, and will probably succeed.
Also, the vast majority of people who do need such a drill and know that they do, will not need the £50 set containing the larger drills. They will only need the 6mm and 8mm bits, these are what you should really be pushing, explaining that larger sizes are also available. Then you can go in at £29.99 or so.
If you're going to go with the Sun, then you need Nicki or someone else who can add similar glamour to the product to feature, not some fat bloke on the bottom left hand corner holding a phone to his ear. Most blokes stop flicking though the paper when they see a good looking young lady, that's why Yes Car Credit etc were so popular in there. They had pretty ladies in whos' mouths butter wouldn't melt, and presentible families getting into their new family hatchbacks, not some fat bloke on the DSS getting into a 2 year old Vectra, although the fat bloke on the DSS was probably fairly representative of a large part of their market.
Anyway those are just my thoughts Richard. It's a good product but you will no doubt know that competition is creeping in now. Both Focus and B&Q stock similar products, though not as cheap as yours. I feel that although you were first in the market place this product is fast becoming commonplace, so the cutting edge technology you are claiming probably isn't that cutting edge anymore.
Sorry to be so 'thought provoking'.
...awaits the hate mail 😳
