Hi, I know its probably a bit late but I would like to give my opinion.
Its doubtful that the adhesive was to blame, too thick, too thin, too much addy not enough addy etc. Most adhesives esp bal stick like sh#t to a blanket, sometimes even under the worst conditions. It sounds to me like the problem was too consistent for it to be a slight error due to bad workmanship. There had to be something on the ply that caused the tile adhesive to either react with a substance on the board, or simply the substance was so, that the adhesive was intolerant to it. Either way, if the ply had been only slightly porous it would have been enough to create a key, which would have meant that it would have stuck for longer than a week at least. The wbp glues are mainly melamine and phelonic, some are moisture resistant whilst some are regarded as permanent. If the wbp glue had absorbed itself into the surface of the ply it would have created a barrier against the tile adhesive. The absorption of the tile adhesive into the ply would have been next to nothing. Hence the reason why its stuck well to the tile and not the ply. I hope this gives at least some resolve.