Re: Always improving: 365-Drills diamond core tile drill bits tips fo
Cheers yes I will answer that by breakdown into headed sections:
1) Product comparisons:
Agreed. We would love to put our products side by side to be tested with other systems. Our now very established PORSADRILL system is 6 years old, a trusted brand and has gone on to become a toolbox essential item for professional installers worldwide. We are very open to submitting PORSADRILL to third party independent reviews and tests with unbiased results comparing total drilling solutions.
The difficulty though has always been seeking a totally unbiased testing company.
Example
a) We could bankroll an independent testing company to complete side by side testing. Cost: It would cost us about £1000 in our competitors equipment (we would have to buy it!) plus it would cost £1500 for the tests. Total budget £2500. Result: Even if having spent the money and our product came out on top anyone reading the reviews would simply judge that we had fixed the results. Readers would be highly sceptical of any findings.
b) We could go to a national tester like “Which?” magazine. Or maybe TV – Go to the “Gadget Show” Problem: Afraid these outlets find the whole area to be too niche so would not be interested in doing any sort of product review. Its not like testing coffee making machines or mobile phones. The market for
tile drills is just too small to warrant them doing a feature on it.
c) Within the
tile industry perhaps the media could do a test. Example:
Tile magazines, Plumbing Magazines, Builders magazines. Problem: The magazines are slightly tied to their advertisers and do not want to upset their advertisers, especially those with the deep pockets. Most mags only tend to do articles and features if the manufacturer pays for an ad ! So conflict of interest.
Special Footnote for point C.
We have actually been independently reviewed by the respected
“Professional Builder magazine” The article tested PORSADRILL and gave it a glowing review.
We did not pay for that review. We did not sponsor a page. We did not make any payment to the tester.
But because of this the test also was merged into a project test of Silicon and installing a sink. I will share the results via this post.
2) Who is our market? Who BUYS from 365drills.
A common mistake is that its assumed systems costing £300+ are used by Professional Installers and that our £49.99 is a DIY product based on price.
The truth of the matter (evidenced by sales) is that PORSADRILL does not appeal to the DIY market at all.
Its biggest market is for professional installers.
Thats because we have been told time and again the DIY market does not like the £49.99 price point. For a consumable its too expensive. The DIY market likes £29.99 and we have been told this by B&Q, JML, Pitch-TV, QVC, Jewsons, Travis-Perkins. We have been asked to raise our price of the kit from £49.99 to £60 and then to split the kit into two separate items for the DIY market. One kit at £29.99 for the small holes. A second kit at £29.99 for the pipe fittings at 16mm 30mm and 40mm. They insist if we want the DIY market then two kits for £29.99 each is the way to get sales.
At £49.99 for a consumbale the DIY market is not keen.
This product appeals to professional installers.
So who is our market? Our market is actually Professional installers who either dont want to pay £300 for a solution, or who have had equipment stolen from site, or van. Or who simply want to achieve the same result but for less money. History bears this out because in year 6 upto 70% of our trade is now repeat sales or recommended sales done on word of mouth.
3) Would product testing beat our current marketing and packaging.
This point I think we covered in point 1. If an independent tester was ready to take on PORSADRILL then we would submit it without bias. But our biggest marketing success is still word of mouth. That comes from people on here (the forum) answering posts. The people who have bought and use our product can actually be our biggest flag wavers. And on site that can be really useful because we get loads of people calling in to order based on what they have been told by another plumber and installer working along side them. Our marketing is not puff. If it was our product would have died a quick death. Whats keeping it strong in the last years is the people who have clicked the “Buy” button and then giving honest review and feedback.
4) You have quoted: “I as a professional want the best tools and most cost effective in my armoury”
We hope you (and new readers) will consider using PORSADRILL. Our main kit at £49.99 is ridiculous value for money. At £7 a drill that's a great bargain. We are also the only company to back up our “all in one solution” with 37 other sizes. Even if you have got a £300 drilling system there may come a day when you need a special one off size. Example: Putting in a set of ten spotlights. Our competitors only supply a LIMITED RANGE of alternative sizes. We provide a full range. And we can have them on site to you by the morning. 24hour service. We can even provide bespoke sizes. We custom build sizes for you.
5) Testimonials Some - from people who tried our system.
Below are some customer testimonials. Before we print these on line we must be legally be able to PROVE to any third party who requests the origin of the testimonial that we have details on file.
Legal Statement: We are able to validate and provide full contactable details for all testimontals printed here for 365Drills and the PORSADRILL system
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Want to say: I HAVE USED THESE DRILL BITS FOR THE PAST COUPLE OF YEARS NOW AND I HAVE NOT FOUND ANY THING THAT DRILLS REALLY HARD TILES LIKE 365 DRILL BITS EXCELLENT PRODUCT GRAHAM PARKER STYLISH BATHROOMS ILKLEY WEST YORKSHIRE
Submit: Submit
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Hi there i was speaking to topps-tiles today telling them about your sets off diamond drill sets the manager seemed very interested she said she would have a look at your web site and speak to there buyers so good luck, hope you still send some of your sponges kind regards Ivor Matson.
From: 365 GROUP
Sent: Monday, December 20, 2010 1:18 PM
To: Ivor Matson IJM Services
Subject: 365 Group Confirmation Email for order ref: RC8908236
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Dear Sir,
Thank you so much for the drill system which arrived safely this morning which under the circumstances pertaining with the weather is quite remarkable and I am so pleased. My son who is a tiler has been tiling my bathroom with hard porcelain tiles for me and found your system online and it seems just the thing he needs to make sure there are no broken tiles when he has to drill to put up accessories etc.
Thank you again for your excellent service. Happy Christmas and a Prosperous New Year.
Kindest regards,
Sue Eddy.
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--- On Tue, 21/12/10, 365
Dear 365drills,
Used 6mm drills today on very hard porcelain,and did not dissapoint ,6 holes and still going on the same drill bit .Previously tried de walt and numerous other makes costing a fortune ,would recommend 365 drills 100%
Many thanks
Glenn Bush
- oscarpuss |
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I must write to you to say how effective your drills are.
After being UNABLE to get any local tradesman to drill two 65mm holes in tiles because, they said, there were already 40mm holes in the spots where I needed the larger ones drilled. There was nowhere to locate their pilot bits....
I scoured the web and came across your page. After seeing your video demonstration of a diamond drill in action, I bit the cost bullet and purchased the drill.
A very prompt delivery ensued. Only 15 minutes' work was needed, and I felt confident at all stages of the "drilling" procedure.
The attachment shows the result, and speaks for itself, really. The bit seems unaffected by the job, and I will now try to sell it on, probably on eBay.
I shall use photos in my advertising blurb, and I hope that you will not mind my providing a link to your website- and its video.
Well done in providing a product that is easy to use- and does exactly what it says on the tin!
Many thanks
Derek Thomas
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I have just finished seven 6mm holes in 10mm porcelain from one bit and I would say it is probably good for more Even if I get only two more from this one bit this means I have had all the others in the pack for nothing!!..
I kept the drill at a third revs and had a small sponge pressed against the tile just above the bit and squeezed out a drip of water every couple of seconds with the drill still turning
Kind regards,
Bob England
Senior Planner
P. J. Carey (Contractors) Ltd
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"Rachael Keary" <rachaelkeary@ > |
Hi Richard
I just wanted to email you to say thankyou for the round drill piece for cuting holes in my porcelain tiles. I searched everywhere in Dublin for these and was told it was impossible to cut porcelain in such a way. One orgainisation aid they could but wanted to charge me hundreds of euros. The drill pieces cut six perfect holes in my 60 by 60 cm porcelain tiles . Thanks again
Regards
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Richard:
I love 365drills --- Is there any chance you a looking for a manufacturers representative for Florida USA? I have a manufacturer rep company Victory Management Solutions. We represent various European companies such as GROHE (faucets) and Kuppersbusch (appliances) in Florida.
Our agency also represents other lines in the Caribbean, Mexico, Central and South America
I have attached a line card for our international operation for your review. If there is any interest please let me know.
I will be attending the Kitchen and Bath Show in Atlanta on April 30 to May 4. If by any chance you will be attending maybe we couldmeet and discuss further. |
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Hi
I'd just like to write and thank you for producing an excellent product that is great value for money.
Not knowing the drilling implications we bought porcelain tiles for our new bathroom. 4 hours , 4.5 x 6.5mm diamater holes, £ 45 later spent on 3 different types of specialist
tile drills and with the prospect of another 24 holes to drill I searched "driiling porcelain tiles". I found your product on the
www.diynot.com forum.
The kit I bought has cut the remaining holes like butter.
I can't believe your product is not in the DIY superstores.
Thank you for resolving what was turning out to be a nightmare.
Regards
Mark Walker
118 Festing Grove
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Hello,
Your "Bathroom Fitters Pack" of porcelain hole cutters has been highly recommended to us by a valued customer.
I was therefore wondering whether we had an account with yourselves (I can not see one on our system), or you could give me a list of distributors, who stocked this product.
I would consider other products, if you could send me details, that we could stock, as we have a lot of bathroom fitters as customers.
We have a good catchment area, as we are ideally situated in the centre of 3 large towns (Doncaster, Barnsley, and Rotherham).
Regards
Dave Lee
Branch Manager
Travis Perkins
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Hi Richard,
Can I show your product rather than looking at it in brochures, the reason is to show the benefits of whole cutting for waste pipe and be able to demonstrate the product to my bosses..
If you have already sent this product then please accept my apology and look forward to doing business with you soon.
Regards,
Simon Parker
Jewson Limited
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Product Testing: Independant review of PORSADRILL by Professional Builder Mag