HOW to drill a hole [FIRST YOUTUBE VIDEO ! ] BY 365DRILLS

[sWe]

hi rich

nobody hopes you make it with these drill bits more than me mate. anybody who has invested the time , money and effort that you have deserves a break BUT i know sex sells and all that but dont you think its a bit 'benny hill'. i mean that to be constructive. getting birds dolled up to the nines to create interest is all well and good but the focus should be on the value for money of your drill bits and that gets lost in translation.

there are so many companies with massive buying power who can produce this kind of drill bits now so the emphasis should really be on
1. the cost comparrison
2. the ease of use
3.the quality of the cut

and thats it, keep it simple, make it easy....

catch peoples eye but make an impression after that. i bet if you got 10 people in a room and get them to watch that video clip, then i bet if you asked the 10 people what was the main fetaures of the drill bits then they'd probably look at you and say, 'what drill bits, that wasnt what i was lookin at mate wahayyyy

see what i mean, thats where i think you are going off track.

get a slogan on the side of that yellow car and on the merchandising, saying..

diamond drilling
low cost billing!!

something/anything that alerts you to what the product is and how it benefits you.

hope this helps mate, no critisism intended just constructive help..

I agree with Tiler Burden on this one. When I go to trade shows, I'm more likely to take a serious look at a product if the demo person has a professional demeanor.

I think that a simple, to the point presentation, with some stats, cost comparissons, a brochure, and a "try it now at a discount" offer (bathroom fitters kit at £44,99?), done by well presented, tidy (but not boring) looking girls, is a better way to go, to be honest.

IMHO, tounge-in-cheek-wanna-drill-some-holes is probably attracting more of the hurr-hurr-hurr-where's-the-free-beer-ey-look-boobs crowd, than down to earth professionals and serious minded DIY'ers.

My five cents...

 

[DHTiling]

I think the girls are OK to use to Attract the crowds at shows etc..but i would just use the product to sell itself in the main advertising sector......

These are a great hole cutter for the pennies they cost..........

 

[Deleted member 1779]

I believe even serious companies employ the use of "Grid Girls" and Promo girls.

Even say for example Lloyds Bank with their black horse promo.

Just take a look at this site which is Grid Girls (its a bit hot!)

The girls above are promoting LLYODS BANK !!

So my personal view is right venue. Right audience. And so we will tone down the pics and vids of our own promo-girls.

 

[Gazzer]

I would use the girls only for photo advertising. When i attend shows and new tools are on display i want to see it used in the way i would be using it. So i would be getting the punters to actually try for them self on the stand.
Its the same with tile cutters, The new Rubi is out but i wouldnt part with my cash until i actually tried one.
You have always come across as a great salesman to me and said yourself that the drills are for the lower end of the market, not competing with the likes of Marcrist, Rubi and Armeg. You dont use fancy packaging or colour the drill bits, all in effort to keep costs down. Yet the girls must cost and do they really sell the product ??? I dont think so... The product is ace and will sell itself as long as people see them work.
All the best.

 

[IvegotsTILE]

I'd be more willing to go and see your stand with the girls there than any other stand.
Keep the girls mate and the uniforms,makes you look more interesting and sets you apart from everything else.
Once the customers are there they will see the quality of your product.I think it the drills are spot on.

 

[CJ]

Send me a copy before its deleted then
----
I get wot Tilerburden is saying................but sometimes these expo's are a day long event. It is a bit of light relief (i know wot I mean ) from walking around for 6-8 hours or wotever.

When at these show, you need a light hearted gimmick, hence scantily dressed females..

Your gonna buy if the product is good and does wot it says on the tin............regardless of whether there was scanty birds or not............but it certainly gets the blokes to the stands in the first place.

 

[Deleted member 1779]

Yes for shows then its pretty girls all the way....

For day to day selling then they will take a back seat on the website.

I have decided to mix it up at Tile and stone. I will have a plain white shirt with logo. So will the older reps.

And the young PR girls will be in the pilots outfit. Sort of like this shot.

Everyone to the left on the photo will be in plain white shirts - no caps.

Everyone to the right will be in pilots gear and shorts...

Mix & Match ! But we will definatley tone it down on the general advertising on our site.

 

[tiler burden]

http://www.youtube.com/watch?v=PQrDjGk7SwA

this is how you do it rich

if you are looking to use this angle, then take a look at this. a great way to use sex to sell but as your watching it, subconsciously you are connecting with how the clothing products connect with your job!!!

as i have said to to you before,,,you need a slogan

''THE COST OF DRILLING PORCELAIN CAN SERIOUSLY DAMAGE YOUR WEALTH!!!

SAVE MONEY-SAVE THE WORRY------365 DRILLS !!!

 

[Deleted member 1779]

Our distributor is paying for a PR company to set the tone of the branding.

Apparently they will come up with positioning statements to define the brand.

He described positioning statements as a set of words that are used consistently to describe the product and how it fits into the market.

I will send yours over to them:


''THE COST OF DRILLING PORCELAIN CAN SERIOUSLY DAMAGE YOUR WEALTH!!!

SAVE MONEY-SAVE THE WORRY------365 DRILLS !!!

Mine were:

365Drills provide value for money.
Smart tilers & plumbers use 365Drills.
A quantifiable cost that can be added to a customers invoice.
All-in-one solution

So the agency can earn their money and provide the positioning statements but it does look like maybe we did their job for them! Perhaps I should be recruiting you guys.....


PS: About that youtube vid above.... Woooo... Thats hot stuff.