R
Rich Midge
You definitely need to be trowelling the addy to the floor, I tend to trowel in straight lines but everyone's different. Use the flat edge to give a scrape coat to the back of every tile. Butt the next tile to the previous, push it into the adhesive and pull it away. Once you've got 3 or 4 down, check for flatness with your level. Level is a bonus but tiles should always be flat! Back buttering in to ensure your getting the best bond you can, won't really affect setting times.