SEO Advice Please

[AMtek]

I'm fairly new to this SEO stuff but my site seems to be getting there in terms of google rankings, i'm on the first page for 76% of the 54 search terms i want to rank well for but i have a few things i want to clarify to make sure i'm making the best of my site:

Page title - 70 characters max. i haven't used my business name in title to make best use of keywords, is this correct?
Example of page title: Cumbria,tiler,tilers,tiling,bathroom fitters,kitchen fitters,Whitehaven

Page Description - 155 characters(ish). Basically just stuffed with key phrases, is this right or wrong?
example of page description: cumbria,tilers cumbria,tiling cumbria,bathroom fitters cumbria, kitchen fitters cumbria, bathrooms cumbria, kitchens cumbria, whitehaven,workington,carlisle

Meta Keywords - Along the same lines as page description but i heard meta keywords don't hold any weight when it comes to rankings, is this correct?

H1 - Is there an optimum number of characters for a h1 heading? i know that h1 headings are important but not sure of how best to utilise them?
Example of h1 heading: <h1 align="center">Looking For A Tiler, Plasterer, Kitchen Fitter Or Bathroom Fitter In Cumbria? Look No Further! </h1>

H2 - Same as h1 really not sure how best to utilise them, i have just put some key words in there
Example of h2 heading: <h2 align="center">Tiling, Tiler, Tilers, Plasterer, Plastering, Bathrooms, Kitchens, Fitter, Fitters In Whitehaven, Cumbria</h2>


Keywords - basically just tried to get as many keywords in the body text as possible, any other tips anyone has?


Is there anything i'm missing? i'm still a novice when it comes to SEO and have just learnt as much as i can from google!

 

[prceramics]

wouldn't get to exited about it , i am 1st page on google but hardly ever get a call as a result.

 

[AMtek]

I don't get many calls as a direct result from my website, strangely i seem to get more work from insurance companies than anything else, but if i can spend my evenings working on it and get 1 extra job a year as a result then its worth my time imo. I actually quite enjoy working on my website

 

[Dan]

Your page title shouldn't use comma's like that, neither should your H1 and H2 really. Or very few of them. And same with your description. And keywords shouldn't be stuffed. Use what you have used as your page title and add comma's in just those for your keywords. About 10 or so should do.

Your title should be more like "Tiler in Cumbria | Bathroom Fitters Whitehaven, Cumbria - Kitchen Fitters in Cumbria"
And your H1 more like "Professional Wall and Floor Tilers, Bathroom Fitters and Kitchen Fitters in Whitehaven, Cumbria"

Your description can be a couple of sentences long. Your H2 can be very similar to it also.

And don't put keywords in the body text. Just write a few paragraphs containing said keywords and then you have them in your body anyway.

Also concentrate on getting a few images on ALL your pages that have decent ALT tags used. So "Tiling Job in Cumbria" if the picture is of a tiling job you did in cumbria.

 

[Floor-Form]

Ditch the keywords they're completely useless now and not even Yahoo looks anymore. You've not mentioned links at all though! I would highly recommend building up links to your site by writing articles, press releases and getting some social bookmarks through StumbleUpon and Del.ici.ous

 

[Floor-Form]

wouldn't get to exited about it , i am 1st page on google but hardly ever get a call as a result.

If you're on first page and never get any calls then I'd recommend you look at your analytics for the site and find out where people are dropping off. It could be a case of your "call to action" isn't very clear or there's something that's putting people off. Getting a site to rank well in the search engines is tough but getting your site to convert visitors to customers is another story! HTH

 

[AMtek]

Okay thanks Dan will change things accordingly

Thanks FLOOR-FORM, will do that

Anyone got any more tips??

 

[Floor-Form]

Have you listed yourself with any directories? The ones I use are FreeIndex, Yelp and HotFrog.

Also go to AboutUs.org it's a wiki site where you can create a page for your website and then add anchor text links. You need to ask the admin to change the links to dofollow though but they're on the ball and normally do this within a day!

 

[Dan]

I would still use keywords. Whilst they're not priority there's no particular evidence that they damage anything, and some search engines do still use them, googlebots read them still. And the ratio of keyword/phrase to non-keyword/phrase in code-view of your site (which is how bots view the site) increases which is a good thing.

If you're ranking number 1 or on page 1 for one keyphrase, don't stop there. Keep ranking for more things.

Our website ranks for around 300,000 things. If we ranked for just 1 thing, we'd not have any traffic either.

 

[AMtek]

Thanks dan, whats the difference between using a | and a , ?. I am on quite a few directories so i think i have that covered and i think i will make an AboutUs.org page tonight. i'm i'm looking to rank well for 54 phrases and i'm on the first page for 76% of them

Thanks for the help