D
Deleted member 1779
EVERY business (including yours!) should have an marketing strategy. Its something you can work out at the start of the year.
Doesnt have to take too much time. Just a bit of paper and a plan of action on what methods suit the company best.
1) Word of mouth / Recomendations
2) Local ad in paper - media
3) Cards in window. Visits to tile shops.
4) Free online listings with local web portals.
A website is a good idea and a basic page should really only be costing about £50 to £100 for someone to set up.
But I find that once you have a strategy in place then you can actively search out the media you need rather than wait for cold calls.
Dont worry I have about 6 calls a week from magazines, publishers, websites and other people. They all promise a great ROI (Return on Investment) but do they deliver?
I think you should stick the money under your pillow. But at the same time dont avoid having a marketing plan and budget.
My mate John is a gardner and for £36 a week he can advertise his company in our local Mercury. So he agreed to a one year deal. Priced at £1872 he paid something like half price. £900 for a year in the local paper.
Only problem? He got too much work!
Now all he gets is telephone calls from people wanting their gardens mowed. But he cant physically get to them.
Most tiling courses cover a bit on how to promote as part of the course. I know Diamond Training cover these areas a fair bit.
Richard
Doesnt have to take too much time. Just a bit of paper and a plan of action on what methods suit the company best.
1) Word of mouth / Recomendations
2) Local ad in paper - media
3) Cards in window. Visits to tile shops.
4) Free online listings with local web portals.
A website is a good idea and a basic page should really only be costing about £50 to £100 for someone to set up.
But I find that once you have a strategy in place then you can actively search out the media you need rather than wait for cold calls.
Dont worry I have about 6 calls a week from magazines, publishers, websites and other people. They all promise a great ROI (Return on Investment) but do they deliver?
I think you should stick the money under your pillow. But at the same time dont avoid having a marketing plan and budget.
My mate John is a gardner and for £36 a week he can advertise his company in our local Mercury. So he agreed to a one year deal. Priced at £1872 he paid something like half price. £900 for a year in the local paper.
Only problem? He got too much work!
Now all he gets is telephone calls from people wanting their gardens mowed. But he cant physically get to them.
Most tiling courses cover a bit on how to promote as part of the course. I know Diamond Training cover these areas a fair bit.
Richard
