Re: Improvement to product. But should the price be higher? Retail Shops demand more
I totally understand what you mean and I'm sure richard does too.
I was told once to sellat 19.95 and not 19.99 because we're so used to associating 19.99 with 20 quid. When the penny less is meant to give the impression it's less than. So once we all got used to 19.99, pricing at 19.95 should have given the cheaper effect.
Probably more noticeable with cars that are not 19,950 and not 19.999 which you'd never see. It doesn't even feel like a number or a price when you associate it with a car.
As for the product. Brilliant improvements. I'd either keep them both for a while to see if your existing buyers get used tot he 55 and start buying it, then scrap the normal older style product kit orrrrrr take the leap. I don't think I'd want to sell a product that's better than the last for the same price. It gives a feeling as though the last product wasn't right, when it was.
I think if you ever started to mix them up accidentally stocking both though, even just one in 100 or so, it could get annoying for you sorting out replacements or shipping just a sponge, a key and whatever the other thing was.
I've just read a few more replies (probably should have done beforehand) and I like the idea of introducing it at 49.99 for a while and then increasing the price in the future after an introductory period.
Though I don't like the feeling of 'new and improved product' because as I say, it was fine before. You're just making it appeal to a wider market and you haven't actually needed to improve anything as such. Just add more to the kit. And for that, surely you'd expect a price.
Now I'm contradicting myself. I see your issue R!
Swings and roundabouts mate I think.have a good think about where you'd want to be in 12months with the matter. And I think you'd probably want to end up with just the newer pack, and the higher price for it. So I think I'd take the plunge and go for it right from the off thinking about it like that. That is, if you can't swallow the slight difference in price loss and stick with under £50 if it is you think that's important. Which I think it could be, but I think people do and will get used to it. It's a very small part and cost of your average bathroom and I think that's what we've got to remember here, it's not a car.
I totally understand what you mean and I'm sure richard does too.
I was told once to sellat 19.95 and not 19.99 because we're so used to associating 19.99 with 20 quid. When the penny less is meant to give the impression it's less than. So once we all got used to 19.99, pricing at 19.95 should have given the cheaper effect.
Probably more noticeable with cars that are not 19,950 and not 19.999 which you'd never see. It doesn't even feel like a number or a price when you associate it with a car.
As for the product. Brilliant improvements. I'd either keep them both for a while to see if your existing buyers get used tot he 55 and start buying it, then scrap the normal older style product kit orrrrrr take the leap. I don't think I'd want to sell a product that's better than the last for the same price. It gives a feeling as though the last product wasn't right, when it was.
I think if you ever started to mix them up accidentally stocking both though, even just one in 100 or so, it could get annoying for you sorting out replacements or shipping just a sponge, a key and whatever the other thing was.
I've just read a few more replies (probably should have done beforehand) and I like the idea of introducing it at 49.99 for a while and then increasing the price in the future after an introductory period.
Though I don't like the feeling of 'new and improved product' because as I say, it was fine before. You're just making it appeal to a wider market and you haven't actually needed to improve anything as such. Just add more to the kit. And for that, surely you'd expect a price.
Now I'm contradicting myself. I see your issue R!
Swings and roundabouts mate I think.have a good think about where you'd want to be in 12months with the matter. And I think you'd probably want to end up with just the newer pack, and the higher price for it. So I think I'd take the plunge and go for it right from the off thinking about it like that. That is, if you can't swallow the slight difference in price loss and stick with under £50 if it is you think that's important. Which I think it could be, but I think people do and will get used to it. It's a very small part and cost of your average bathroom and I think that's what we've got to remember here, it's not a car.
