I know its difficult to get the balance right, and justifying a higher price can be difficult. Being able to deliver your promises to a customer is paramount if your prices are higher than your competitors. When we first started this recession we had a lot of trouble pricing because so many tradesmen were coming off sites who only tiled 2 sides of a bath and a splashback. Cheap prices, poor materials, no dust sheets down etc. When we asked customers if the other tilers could give references, a lot of them had never even worked in a private residence! I have a feeling they have been 'found out' now.