Nice one Penno glad its working for you. I always 'ask' if they want a breakdown, and if so give them a breakdown with about 7.5% off punter price (products), just so I'm not fibbing when I'm telling them I'm giving them discount (amazing how many punters nick an empty bag to check up on pricing). The actual discount I get is of no relevance to the client in reality because, well we know the discount we get, they don't.
I never break it down without request or if I get a look of 'oh, that seems expensive' and then I'll pile on the entire price that brings my 'working price' down loads, which takes the sting out of thier ears. As you say, I big up modern materials, lifetime gara and all that, and it will be. I try not to get over technical with them though about cutting in and difficult areas etc (thats our job init), it can become a bit like buying a car if I go over the top, have done and learnt. Basically tell them what they need to know, we know by the expression on the face, lol.
Good luck lads, christmasand new year is almost here and people are wanting nice new rooms for the parties, trowels at the ready!!
Ok, maybe a little dramatic:shades_smile: